During the Web 2.0 expo, the major trend that is driving the Web 2.0 phenomenal is in the area of Social Networking Services (SNS). Sites like Facebook, Blogger, MiXi and etc... provides avenue for people to express themselves. Obviously, advertising related companies comes in droves offering them money trying to buy a slice of their user base. What about the enterprise? How can they take advantage of Web 2.0 technology? How can blogging, wikis, and mash-ups mean anything in a corporate environment? Tim Bray, director of Web Technologies at Sun Microsystems is convinced that Web 2.0 is good for business.
Blogging can be used effectively to get feedback from their customers that helps to improve product and service development. By putting researchers directly in touch with the customers, they can get direct feedback and test the ideas before actually building it. Every employee at Sun is encouraged to blog and they provide the platform on which it can be controlled.
Wikis are an excellent team publishing collaborative platform. With its version control, teams can work together to put together critical publications. Obviously, when the content is finalized, they can be published easily to the internet.
Mash-ups is a dream that IT managers will love to get their hands on. The concept that data and components in any application can be re-used and integrated seamlessly in the hands of end-users instead of IT team sounds too tempting. More on this in the future blogs...
In the end, it's all about communication and sharing information. By incorporating Web 2.0 technology in the corporate intranet, companies are reaping benefit by making more tacit knowledge into explicit ones. Web 2.0 adds the fun and freedom element into this age-old KM equation. But to make it work, management have to grapple with new issues: leakage of sensitive information, more transparency and accountability. For the bold ones, as Tim said: "It's good for business!"
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